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Print media is one of the most effective forms of advertising and marketing that you can use for your business. Despite many other forms such as TV, radio and Internet adverts, print still holds its place in the business entrepreneur’s marketing arsenal. As business owners, one of the challeng...

This isn’t about war, it’s about ethically using your marketing to attract and convert qualified, ready to buy prospects into delighted customers. The most powerful weapon you have to do this is in the form of words. It’s no secret! Words sell! The more you tell – the more you sell Writing e...

Imagine ten years ago and you were told that sometime in the future it would be possible to communicate directly with your customers and prospects by sending them any message, to any location, with almost immediate deliverability – absolutely free. No paper, no ink, no envelopes or packing and...

There are two types of people in this world: those who make a success of their life and those who make excuses throughout their life. You can’t be both – which one are you? Here are a few questions for you. Do you pursue your dreams? Do you smother your opportunities with excuses? Can y...

Every business wants people to find them, enquire and become customers. If your prospective customers can not find you, they will find another business that can provide them with that they need. Local or regional search engine marketing is a fast growing technique that businesses are beginning to re...

When growing your business there is one single ingredient that you must ensure is present throughout all your marketing. There are articles on this blog that already explain some of the important elements that you should already be applying to your marketing. When your marketing is compelling and at...

As the media often remind us, we are in the slump of a recession. Every business should be relentlessly active and proactive with their marketing. Your message must reach out to the numbers of your target market of prospective customers. Perhaps look at it as, when you work with the numbers, they wi...

Technophobe or technophile – you must embrace technology if you want to achieve exponential growth and success for your business. The truth of the matter is that too many business owners are being too complacent with their websites. There are still many businesses that are, and have been reaso...

Have you ever visited the website of a business to find them talking about themselves and how long they have been around? Have you ever flicked through a paper or magazine to find an advert where the company talks about themselves and the amount of money they have invested? Have you ever received an...

There was a lot of national coverage on TV and radio recently for Comic Relief where over £65 million was raised (not bad during a recession). The highly publicised fund raising event ‘Red Nose Climb’, headed by BBC Radio1 DJ Chris Moyles, saw him and other celebrities climb Mount Kilimanjaro, ...